YouTube Ad format and Enabling Non-skippable video ads in YouTube Channel

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The following are some of youtube ad format available when you start monetizing your ads

1. Display ads

2. Overlay ads

3. Skippable video ads

4. Non-skippable video ads

5. Bumper ads

6. Sponsored cards

Ads option 1, 2 and 3 are available be default but 4,5,6 are not available. In order to enable Non-skippable video ads you need to wait for it to appear automatically. If you can’t currently enable non-skippable in-stream ads as an ad format for your monetized videos, you may submit a request to enable this ad formatĀ here. YouTube will review your request and take action accordingly.


Please note that while non-skippable InStream ads may generate higher revenue than other ad formats, they also have a higher abandonment rate. Enabling this ad format across your videos can lead to lower video views and watch time. It’s up to you to determine the best balance between views/watch time and revenue for your channel, and you can use the Ad Performance and Views reports in YouTube Analtyics to help you make that decision.

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